Selling Your Property
Selling your property divides into three basic parts: Preparing for the sale, making the sale and after the sale. The smooth and successful sale of your property will come from an action plan that co-ordinates all three parts and is worked out down to the finest detail. Then with all possible eventualities covered, it is you who is firmly in the driver's seat.
Preparing your home for the sale
We always seem to remember first impressions. They stick in the mind. The person, who buys your property including buyers looking for an investment, will want to like it, or better still, love it. If your home looks fresh and well maintained, outside and in, then their impression is likely to be good. Value is added from the start. Rod Martiska can discuss some presentation options when you contact him to discuss selling strategies.
Deciding on the right price and pricing strategy.
Getting the best possible price for your property and selling it sooner rather than later is no doubt the result you want. But, no matter which selling strategy you use you will need to discuss both your pricing strategy and your price expectations.
1. Recent sale prices of properties in the area
To get an idea of the range, look in the local papers, attend some auctions, ask Rod Martiska and visit real estate web sites.
2. Properties in the area similar to yours competing for sale at the same time.
For instance, if yours is the only 4 bedroom home or 2 bedroom unit for sale in the area at the time, then you can expect competitive offers and a healthy return. And of course, less so if there are lots of others like yours on the market.
3. The strength of your marketing campaign
The more buyers you can attract to your home, the more chance there is of creating competition and getting a higher price for it.
Rod Martiska has many ideas for a comprehensive marketing campaign for your home including signboards, internet, direct mail and local advertising. Rod Martiska has a comprehensive buyer's database and is highly active in the area with a good reputation. Your individual marketing campaign will be designed to promote your property to the market and will be based on your individual requirements.
4. Type of buyer/reason for purchase
Often the type of buyer will affect the value of your property. First home-buyers or young married couples may not be able to afford as much as well established second home-buyers. Investors will be looking for a certain price point from which they can make good returns and are less likely to be emotionally involved in the purchase. Again, developers have deeper pockets than those seeking a home to live in, but will also be wary of the purchase price as they will have a focus on redevelopment costs and resale values. Your property type and the type of buyer will affect price.
5. Personal
It is also important to note that an individual's personal desire to own a particular property will impact on the price they are prepared to pay for it. The impact of these issues should be discussed with Rod Martiska in more detail, who has experience in the needs of different buyers, understandings your marketplace and can give you a list of recent comparable sales.
It's important that you remain in control, so do your research and begin to form your own opinion of market demand and the value of your property. Once you have an idea, you can call Rod Martiska for further discussion. You will soon become aware of those agents who try to "buy your listing" by promising unrealistic market prices. Rod Martiska will know exactly how your home compares in terms of location, style, condition and age, size, living features and inclusive, with others in your area. After discussion, a realistic price will be recommended although of course every attempt will be made to achieve a higher price at the actual time of sale utilising the sales strategy you have chosen.
