Making The Sale
Steps
1. Appointment
You have already done your research and you know that Rod Martiska makes you feel comfortable and will work very hard for your best interests to find the right buyer and negotiate the optimum sale price.
2. Sign The Agency Agreement
The type of agency agreement depends on your chosen method of sale. Rod Martiska believes an exclusive agreement will offer you the most benefits. Both parties are committed to each other, the sale process and the incentive to perform.
3. Estimating The Costs
Rod Martiska will design a marketing budget for the chosen method of sale. Apart from this are the agent's fee, Government costs including duties, the solicitor/conveyancer fees, and other important costs such as property presentation and removalists costs.
It is important to have the right marketing campaign for your property, its locality and likely buyers, taking into account whether you have chosen private treaty or auction as the sales method and irrespective of your pricing strategy. For example with a price, with a price range or without a price.
The Marketing Plan
The marketing campaign will be designed to achieve a specific goal. It will generate focussed awareness in the target market and will attract inquiries about your particular property. It will be targeted to Rod Martiska database of likely clients and other potential buyers in the area. It may use tools like email campaigns and Internet, letterbox drops, signboards, property promotional brochures, direct mail and local/national advertising.
Rod Martiska knows your local market statistics, which tell him where the majority of buyers are coming from, either from outside your area or moving within it. Your campaign is tailored accordingly and is determined based on your individual time frame, budget and requirements.
Marketing property via the Internet is developing more each day and Rod Martiska is very aware or this technology, working 24 hours per day, 7 days a week. It provides buyers with up-to the-minute information on your property.
You should spend time with Rod Martiska going over every detail of the marketing campaign and budget.
You will receive a Guarantee of Service which will provide an additional level of security to you and detail the activities Rod Martiska will perform up to and after the sale. This includes regular progress reports including buyer's comments about the property, the submission of all offers or indications of interest made and reports of each inspection made.
Open Days And Inspections
Open days and inspections serve well in a competitive market to maximise viewings and reduce the stress and inconvenience to you as the property owner. Prospective buyers like the convenience and non-threating environment of open houses.
Some final touches to your home on open house days or when inspections have been arranged will help create a welcoming atmosphere and a feeling that it would be a nice place to live. These include, letting in as much sunlight as possible, turning on lights, air conditioning or heaters as required, flower arrangements and perhaps a breakfast or dinner setting. A tidy house is essential, pets kept outside or left with a friend and cupboards, spare rooms sheds etc arranged to show that there is plenty of storage space available. It is easier for purchases to visualise the size and living space when the property is furnished so keep that in mind when you are selling investment properties.
It is best to leave Rod Martiska alone to take control of open inspections and handle clients. He will always be present whenever individual buyers are looking through your home and will collect the names and contact details of prospective buyers so they can be asked for their impressions and feedback. It also provides a level of security and reassurance for you.
