Marketing & Me
Today accurate marketing plays an important part in the successful promotion of real estate, Rod Martiska provides a choice of appropriate methods for each client and property.Marketing is always more successful when coordinated with each activity working together for maximum impact.
Some of the areas covered will include:
-advertising
-signs
-window cards
-internet
-direct mail
-flyers/brochures
-public relations
The following is a summary of some of the marketing options that have been successfully used by Rod Martiska to achieve sales at the highest possible market price in the shortest possible time frame.
Network of Local Offices — Maximum Buyer Exposure
Ray White offices work together to offer maximum coverage of the local market. Offices are strategically positioned on main or busy local roads to service the large local buyer demand.
Experience clearly demonstrates that this type of exposure can be very important in attracting buyers.
Local Newspaper Advertising — The Wynnum Herald & South East Advertiser
Regular advertisements to be placed in Wednesday’s edition and in the “Open for Inspection” guide.
Statewide Newspaper Advertising — The Courier Mail
Regular advertisements placed on a weekly basis with the added strength of Ray White's zone advertising.
Ray White “white” Colour Magazine
The White Magazine is a property profile distributed by Ray White Suburbs offices throughout Australia.
Press Releases
Professionally prepared and forwarded to the target media including the Courier Mail and The Wynnum Herald.
Open for Inspections
Scheduled to suit each individual client and property.
Local Property Guide
Our in-house Property Guide which we distribute from our office, and at “Open for Inspections”. The Property Guide is also emailed each week to hundreds of registered prospective buyers.
Property Information Flyers
Produced for distribution to buyers, from our office and at the “Open for Inspections”.
Our Local Buyer Database
A database of the qualified active buyers seeking property in our area is maintained and matched with suitable listings as they become available.
Direct Mail
Brochures are posted, faxed or emailed to all qualified prospective buyers currently active in our database.
Photography
In order to display each property at its very best, quality photographs will be taken, including a range of internal and external photographs which can be used for all advertising and promotion.
Our Window Displays
Our windows feature traditional colour window displays of all current listings creating a high profile impact window display.
Signboard
Where possible a large highly visible sign is placed at the front of each property for sale. This can include an internal photograph of the property, or a view image and inspection & contact details.
Internet
All Ray White properties are listed on the Ray White Real Estate internet site at www.raywhite.com In addition, all Rod Martiska's properties are also listed on Australia's leading property internet sites at:
www.homehound.com.au
www.domain.com.au
www.realestate.com.au
www.rodmartiska.com
www.justlisted.com.au
Internet Virtual Tours
A Virtual Tour of any property can be produced and published on our website/s. This provides an extensive photographic account of the property and its surroundings and is a high impact tool when used as part of the internet presentation.
Ray White Network
The Ray White Group has hundreds of offices throughout Australia. Often the opportunity exists to refer buyers between offices, thus providing wider exposure for every property listed by our branches.
Property Newsletter
Property details will be included in our regular informative monthly newsletter which is mailed to our database and our extensive list of landlords.
Other Marketing Options
While these items form the core of Rod Martiska’s marketing each listing is considered on an individual basis so that he fully explores all suitable marketing options.
